TL;DR: Brands hire fractional content strategists to get senior content leadership without a full-time hire. But in 2026, the brands getting the most out of fractional support aren’t just buying…
TL;DR: A fractional content strategist is a senior content leader who builds the messaging, systems, and AI search visibility your brand needs to grow — without the overhead of a…
TL;DR: GEO (Generative Engine Optimization) in digital marketing means structuring your content so AI engines like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews can cite your brand inside their answers….
TL;DR: AI search optimization isn’t traditional SEO. The right hire—like Cassie Clark, an AI search optimization expert and fractional content strategist for startups and enterprise brands—diagnoses why AI engines aren’t…
TL;DR: A money prompt is a high-commercial-intent query buyers use when they’re close to a decision—not researching, not browsing, but actively evaluating vendors, comparing solutions, or figuring out who to…
TL;DR: Google’s March 2026 core update rewarded topical authority and penalized AI content at scale, while the long-running Search Console impression bug just proved that even Google’s own measurement tools…
Cassie Clark is an AI search visibility consultant, marketing strategist, original researcher, and host of the Found in AI podcast.
She helps startups, scaling companies, and enterprise brands understand how AI systems discover and represent their businesses, identify what’s affecting their visibility, and develop strategies their teams can put into practice.