AI search visibility has a measurement problem. When we measure whether a brand appears in ChatGPT, Gemini, Claude, or Perplexity, we’re usually measuring responses without the same account history and…
TL;DR: A strategically written press release, distributed through a wire service, resulted in 700+ syndication pickups and appearances in Google AI Overviews, Google AI Mode, ChatGPT, and Gemini—all within two…
In AI search, domain authority is no longer the safety net it once was. This case study documents what happened when a boutique brand, Cassie Clark Marketing, updated a single…
AI search visibility isn’t trackable the way marketers are used to. For years, SEO performance has been measured through rankings, clicks, and traffic. AI-driven search prioritizes generated answers over traditional…
AI Visibility Audit Overview This case study breaks down an AI visibility audit I ran for Alai, an AI-powered presentation tool. The audit examined how AI systems interpret and recommend…
Cassie Clark is an AI search visibility consultant, marketing strategist, original researcher, and host of the Found in AI podcast.
She helps startups, scaling companies, and enterprise brands understand how AI systems discover and represent their businesses, identify what’s affecting their visibility, and develop strategies their teams can put into practice.