Audit - Strategy - Roadmap
How I work with brands
AI VISIBILITY STRATEGY
Turn the findings into a strategy built around your market, buyers, and business objectives.
FAQs
What is an AI search visibility consultant?
An AI search visibility consultant helps brands understand how they appear across AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews, then develops a strategy to improve that visibility. The work can include analyzing where and how a brand appears, how AI systems represent it, which sources are being cited, how competitors appear, and what information or authority gaps may be contributing to those patterns. From there, the goal is to determine which changes across content, positioning, third-party authority, technical infrastructure, or other functions are worth prioritizing.
What is AI search visibility?
AI search visibility is how often, and how accurately, a brand shows up when someone asks an AI engine a question related to what that brand does. It’s not the same as being “findable” through a search bar. A brand can rank well in Google and still have limited visibility in AI-generated answers because AI systems may draw from a different mix of sources and signals. Measuring AI visibility means looking beyond whether a brand appears at all to how it’s represented, when it’s recommended or cited, which sources support those answers, and how that visibility compares with competitors.
Is AEO/GEO different from SEO?
AEO and GEO are different from SEO, although they overlap. SEO focuses on improving visibility in traditional search results, while AEO/GEO focuses on how brands and information appear within AI-generated answers. Many SEO fundamentals still matter, including crawlability, useful content, technical accessibility, and clear site structure. But AI visibility can also depend on how a brand is represented across its broader information environment, including third-party sources, entity associations, citations, and the consistency of information available about it. That’s why I treat AEO/GEO as a related discipline rather than simply SEO with a new name.
What does an AEO/GEO audit include?
An AEO/GEO audit is not a traditional SEO audit, and it isn’t checking the things a technical SEO crawl checks like meta tags, backlink profiles, Core Web Vitals. Instead, it starts by testing how your brand actually shows up across AI engines: running real prompts a buyer would ask, and recording where you’re mentioned, where you’re cited, and where you’re absent entirely. From there, it maps the gap between mentions and citations and benchmarks your AI share of voice against competitors.
It also goes beyond content. AI visibility isn’t just a content team problem — PR, Legal, Product, and Editorial all send signals that shape how AI engines represent a brand, often without anyone realizing it. So the audit looks org-wide, including which teams are touching the signals that affect visibility, what they’re currently doing (intentionally or not), and where those efforts are working against each other. A press release with inconsistent positioning, a legal disclaimer that contradicts marketing language, a product page nobody’s updated in two years — all of it factors in.
The audit is the diagnostic phase. From there, I translate the findings into an AI visibility strategy and prioritized implementation roadmap: what gaps matter most, which teams or functions need to be involved, and what to address first.
MEET CASSIE
I’m Cassie Clark, an AI search visibility consultant helping startups, scaling companies, and enterprise brands understand how AI systems represent them and build strategies to improve their visibility. My background in education taught me how to break down complex ideas into systems that actually work, and I bring that same thinking to every engagement. I host the Found in AI podcast, created the FSA Framework, and write for HubSpot on AI search strategy.
Ready to find out where your brand stands in AI search?
Most brands don’t know how AI engines represent them — or whether they show up at all. The AI Search Visibility Audit gives you a clear picture of where you are, where your competitors are, and what to do about it.