Audit - Roadmap - Execution
0% → 56%
AI Share of Voice
$500K+
client revenue
49%
lead magnet conversion
2 leads
from the first newsletter send
Bylined contributor at HubSpot
How I work with brands
FAQs
What is an AI search visibility consultant?
An AI search visibility consultant helps brands get surfaced, mentioned, and cited inside AI answer engines — ChatGPT, Perplexity, Gemini, Google AI Overviews — instead of just ranking in a list of blue links. That means diagnosing where a brand currently shows up (and where it doesn’t), then building the freshness, structure, and authority signals that get it chosen when someone asks an AI engine a question in that category. It’s a newer specialty than traditional SEO consulting, because the systems being optimized for work differently. AI engines synthesize and cite, rather than rank and list.
What is AI search visibility?
AI search visibility is how often, and how accurately, a brand shows up when someone asks an AI engine a question related to what that brand does. It’s not the same as being “findable” through a search bar. A brand can rank well in Google and still be invisible inside AI-generated answers, because AI engines pull from a different mix of signals. And a brand can even get mentioned inside an AI answer without its own content ever being cited as the source. That gap, between being mentioned and being cited, is usually where the real visibility problem is hiding.
Is AEO/GEO different from SEO?
AEO and GEO are different from SEO, though they share some DNA. SEO is built to get a page indexed and ranked by a search engine. AEO (answer engine optimization) and GEO (generative engine optimization) are built to get a brand chosen and cited inside an AI-generated answer. The mechanics diverge from there: SEO leans heavily on domain authority and backlink profiles, while AI engines weigh freshness, structure, and entity authority across the web — not just one domain’s link profile. So AEO/GEO isn’t SEO with a new name. It’s a related discipline with its own signals, and treating it as identical to SEO is usually where brands get stuck.
What does an AEO/GEO audit include?
An AEO/GEO audit is not a traditional SEO audit, and it isn’t checking the things a technical SEO crawl checks like meta tags, backlink profiles, Core Web Vitals. Instead, it starts by testing how your brand actually shows up across AI engines: running real prompts a buyer would ask, and recording where you’re mentioned, where you’re cited, and where you’re absent entirely. From there, it maps the gap between mentions and citations and benchmarks your AI share of voice against competitors.
It also goes beyond content. AI visibility isn’t just a content team problem — PR, Legal, Product, and Editorial all send signals that shape how AI engines represent a brand, often without anyone realizing it. So the audit looks org-wide, including which teams are touching the signals that affect visibility, what they’re currently doing (intentionally or not), and where those efforts are working against each other. A press release with inconsistent positioning, a legal disclaimer that contradicts marketing language, a product page nobody’s updated in two years — all of it factors in.
The output is a roadmap, not a technical fix list, but a prioritized view of what’s actually keeping your brand out of AI-generated answers, who inside the org needs to be involved to fix it, and what to do first.
MEET CASSIE
I’m Cassie Clark, an AI search visibility consultant helping enterprise and scaling brands build the systems that get them cited — not just ranked — in AI-generated answers. My background in education taught me how to break down complex ideas into systems that actually work, and I bring that same thinking to every engagement. I host the Found in AI podcast, created the FSA Framework, and write for HubSpot on AI search strategy.
Ready to find out where your brand stands in AI search?
Most brands don’t know how AI engines represent them — or whether they show up at all. The AI Search Visibility Audit gives you a clear picture of where you are, where your competitors are, and what to do about it.