TL;DR: A content distribution strategy for GEO goes beyond promoting a blog post after you publish it. It determines where your expertise needs to exist beyond your website and how…
TL;DR: Content writing produces the words. Content strategy decides which words to produce and why. But in 2026, understanding the relationship between content writing and content strategy isn’t enough —…
TL;DR: An AI search visibility consultant helps brands show up inside AI-generated answers, not just search engine results pages. It’s a different discipline than SEO, requires a different strategy, and…
TL;DR: Most brands think they’re producing thought leadership when they’re really just creating content. The best thought leadership examples aren’t just about building trust with human readers anymore. LinkedIn posts,…
TL;DR: AI search visibility fails at the enterprise level because the signals AI engines evaluate live across PR, content, customer success, and social teams. Most brands are trying to solve…
TL;DR: A fractional content lead builds the audience intelligence, positioning, AI search strategy, content pillars, and systems your brand needs to grow. But content is only one input into AI…
Cassie Clark is an AI search visibility consultant, marketing strategist, original researcher, and host of the Found in AI podcast.
She helps startups, scaling companies, and enterprise brands understand how AI systems discover and represent their businesses, identify what’s affecting their visibility, and develop strategies their teams can put into practice.