How to Create Buyer Personas for AI Search
TL;DR: Buyer personas for AI search need to be useful beyond a slide deck. Start with the usual buyer research, then map the questions each persona is likely to ask…
Content Distribution Strategy for GEO: Why Publishing Is Only the First Step
TL;DR: A content distribution strategy for GEO goes beyond promoting a blog post after you publish it. It determines where your expertise needs to exist beyond your website and how…
How to Find the Right Expert for AI Search Visibility
TL;DR: AI search visibility is a strategy problem that can extend across content, brand, PR, product, and other parts of an organization. The right AI search visibility expert should be…
How to Improve AI Search Visibility Across Different AI Engines
TL;DR: To improve AI search visibility, brands need to look beyond rankings and understand how they’re discovered, understood, and selected across different AI engines. Strong SEO provides the foundation, but…
What the Reddit ChatGPT Citation Drop Teaches Us About AI Search Visibility
TL;DR: Reddit’s ChatGPT citation share collapsed from roughly 3.8% to 0.5% in four days this August — an 86% relative drop, according to Promptwatch. Nobody, including the firm that reported…
The 3 GEO Tools Worth Using in 2026 For AI Search Optimization
TL;DR: GEO tools show you where you stand in AI search. But none of them can tell you why your organization is invisible. That’s a cross-functional diagnosis, and it’s an…
