TL;DR: To improve AI search visibility, brands need to look beyond rankings and understand how they’re discovered, understood, and selected across different AI engines. Strong SEO provides the foundation, but…
TL;DR: Reddit’s ChatGPT citation share collapsed from roughly 3.8% to 0.5% in four days this August — an 86% relative drop, according to Promptwatch. Nobody, including the firm that reported…
TL;DR: GEO tools show you where you stand in AI search. But none of them can tell you why your organization is invisible. That’s a cross-functional diagnosis, and it’s an…
TL;DR: Most marketing teams are asking “Who owns AI search visibility?” And for the most part, that work is being left up to the SEO team. But AI search visibility…
TL;DR: Hiring a fractional content strategist who understands AI search is the difference between building a visibility program and shipping content into a void. In 2026, the brands showing up…
TL;DR: Content writing produces the words. Content strategy decides which words to produce and why. But in 2026, understanding the relationship between content writing and content strategy isn’t enough —…
Cassie Clark is an AI search visibility consultant and fractional content strategist.
She specializes in AI search visibility, authority-driven content, and entity building. She helps enterprise and scaling brands build content systems that earn trust, surface in AI-generated answers, and drive real business outcomes.