Content Strategy & Growth Insights for Startups
Here you'll find insights on scalable content systems, SEO strategy, and building visibility through strategic storytelling. frameworks.
How to Improve AI Search Visibility Across Different AI Engines
By CassieTL;DR: To improve AI search visibility, brands need to look beyond rankings and understand how they’re discovered, understood, and selected across different AI engines. Strong SEO provides the foundation, but it doesn’t guarantee visibility everywhere. Every few weeks, the SEO versus GEO debate comes ...
What the Reddit ChatGPT Citation Drop Teaches Us About AI Search Visibility
By CassieTL;DR: Reddit's ChatGPT citation share collapsed from roughly 3.8% to 0.5% in four days this August — an 86% relative drop, according to Promptwatch. Nobody, including the firm that reported it, is claiming to know exactly why. But the drop is a live ...
The 3 GEO Tools Worth Using in 2026 For AI Search Optimization
By CassieTL;DR: GEO tools show you where you stand in AI search. But none of them can tell you why your organization is invisible. That's a cross-functional diagnosis, and it's an AI search visibility consultant's job. Recently, an entire search query appeared in my GSC ...
Who Owns AI Search Visibility? Why It’s Probably Product Marketing, Not SEO
By CassieTL;DR: Most marketing teams are asking “Who owns AI search visibility?” And for the most part, that work is being left up to the SEO team. But AI search visibility is determined as much by the words on your page as by the ...
A Fractional Content Strategist for AI Search Isn’t Enough. Here’s What You Actually Need First.
By CassieTL;DR: Hiring a fractional content strategist who understands AI search is the difference between building a visibility program and shipping content into a void. In 2026, the brands showing up in AI-generated answers give the clearest, most consistent signal across every surface AI ...
Content Writing and Content Strategy + What You Need for AI Search Visibility
By CassieTL;DR: Content writing produces the words. Content strategy decides which words to produce and why. But in 2026, understanding the relationship between content writing and content strategy isn't enough — neither role alone gets your brand cited in AI-generated answers. That requires a ...