AI Search Visibility Strategy, Research & Client Work
My work spans AI search visibility strategy, fractional leadership, research, and content. Below is a selection of experiments, client outcomes, strategic engagements, and published work that shows how I approach problems across startups, scaling companies, and enterprise organizations.
AI Search Visibility Research & Experiments
I search systems change quickly, so experimentation has been an important part of how I develop and test my thinking. I use controlled tests to observe how changes to content and information correspond with citation patterns, brand representation, source selection, and AI Share of Voice over time.
These experiments don’t establish a universal ranking formula. They help identify patterns worth investigating further and give me a stronger evidence base for client strategy.
Selected results:
Displaced Search Engine Journal in Perplexity answers for a high-intent AI search visibility query after publishing a focused explanatory post
Increased AI Share of Voice across high-intent prompts, moving from 0% to 100% during initial testing and stabilizing around ~56% after reweighting
Influenced Google AI Overviews to reflect accurate brand language following two strategically structured blog posts
Became a top-recommended fractional content strategist for both general and AI-search-specific queries across ChatGPT, Perplexity, Gemini, and Grok
Note: AI-generated visibility fluctuates as models retrain and reweight sources. The goal is durable understanding and repeatable inclusion, not static placement.
Enterprise GEO Engagement
Want to see how an enterprise AI search visibility engagement can be structured?
I’ve published an anonymized proposal from a large enterprise brand engagement — covering the full 90-day discovery phase, cross-functional workstream structure, KPI strategy, methodology, and deliverables.
Email me and I’ll send you the password.
Revenue & Conversion Highlights
Lead Magnet Ebook (HubSpot)
Created and executed a content-led ebook with a 49% conversion rate, driving five figures in revenue.Finance Content Program
Long-form finance and audit-focused content that contributed to $500K+ in revenue.
Case Study: Email List Activation → Qualified Inbound Leads
Client: NVMI (Healthcare)
NVMI had an untapped email list of several thousand subscribers, but no value-based newsletter strategy in place.
I designed and wrote their first value-driven newsletter to reintroduce the brand with clarity, differentiation, and trust.
Result:
On the first newsletter send, NVMI received two qualified inbound leads from their existing email list.
Selected Public Work
A small selection of work that reflects my range across strategy, AI, finance, and B2B growth:
- Optimizing B2B Conversion Rates – My Tips and Strategies
- The Best AI Tools for Ecommerce & How They’ll Boost Your Business
- AI and Customer Success – How Technology and People Skills Go Hand-in-Hand
- The Complete Guide to UX Case Studies
- How Top Broker-Dealer Audit Firms Avoid PCOAB Pitfalls
Additional Bylines
Experience Across Markets and Business Models
My work has included B2B SaaS, AI, financial services, healthcare, EdTech, ecommerce, professional services, and enterprise organizations. Engagements range from AI visibility research and strategy to fractional content leadership, positioning, measurement, and cross-functional advisory.