PORTFOLIO

AI Search Visibility Consultant + Fractional Content Strategist

I help companies turn content into visibility, authority, and inbound demand — with a focus on how modern AI search engines discover, interpret, and surface expertise.

AI Search Optimization: Tested in Practice

AI search optimization is still emerging, so I’ve spent the last several months testing strategies on my own website to understand what actually influences citations, visibility, and brand interpretation inside generative AI systems.

Using my site as a controlled sandbox allows me to test hypotheses, observe reweighting behavior, and refine approaches before applying them to client work.

Selected results:

  • Displaced Search Engine Journal in Perplexity answers for a high-intent AI search visibility query after publishing a focused explanatory post

  • Increased AI Share of Voice across high-intent prompts, moving from 0% to 100% during initial testing and stabilizing around ~56% after reweighting

  • Influenced Google AI Overviews to reflect accurate brand language following two strategically structured blog posts

  • Became a top-recommended fractional content strategist for both general and AI-search-specific queries across ChatGPT, Perplexity, Gemini, and Grok

Note: AI-generated visibility fluctuates as models retrain and reweight sources. The goal is durable understanding and repeatable inclusion, not static placement.

Enterprise GEO Engagement

Want to see what a full enterprise AI search visibility engagement actually looks like?

I’ve published an anonymized proposal from a large enterprise brand engagement — covering the full 90-day discovery phase, cross-functional workstream structure, KPI strategy, methodology, and deliverables.

Request access →

Email me and I’ll send you the password.

Revenue & Conversion Highlights

  • Lead Magnet Ebook (HubSpot)
    Created and executed a content-led ebook with a 49% conversion rate, driving five figures in revenue.

  • Finance Content Program
    Long-form finance and audit-focused content that contributed to $500K+ in revenue in 2024.
    (2025 performance pending.)

Case Study: Email List Activation → Qualified Inbound Leads

Client: NVMI (Healthcare)

NVMI had an untapped email list of several thousand subscribers, but no value-based newsletter strategy in place.

I designed and wrote their first value-driven newsletter to reintroduce the brand with clarity, differentiation, and trust.

Result:

On the first newsletter send, NVMI received two qualified inbound leads from their existing email list.

Selected Writing

A small selection of work that reflects my range across strategy, AI, finance, and B2B growth:

Additional Bylines

Industries & Formats

B2B SaaS · AI · Finance · Healthcare · EdTech · Ecommerce

Long-form content · Email & newsletters · Lead magnets · SEO & AI search–optimized content

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