Live AI Search Training & Workshops
How to Build an AI Search Visibility Strategy
Free Live Training | Thursday, November 5, 2026 | 1:00 PM ET
AI search is changing how people discover businesses, compare solutions, and make buying decisions. But knowing that your brand needs to show up in AI-generated answers is one thing. Knowing what to actually do about it is another.
In this free live training, I’ll walk you through how to approach AI search visibility strategically, from understanding where your brand appears today to identifying the opportunities worth pursuing.
You don’t need another list of GEO tactics. You need a way to figure out which ones make sense for your business.
Free to attend. Includes live Q&A. Registration also includes The Visibility Report newsletter and occasional updates about future trainings.
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What You’ll Learn
Building an AI search visibility strategy isn’t about implementing every GEO tactic you come across. It’s about understanding where your business stands, identifying what’s affecting your visibility, and deciding what deserves your attention.
In this training, we’ll cover four parts of that process.
1. Start With the Right Priorities
Where do you begin when you’re new to AI search? And how do you prioritize when you have thousands of products, multiple audiences, or a limited budget?
We’ll look at how to identify relevant prompts and opportunities based on your business model, audience, and resources.
2. Diagnose Before You Optimize
When AI systems aren’t recommending your brand, how do you figure out why?
We’ll explore the differences between SEO and GEO, including how to investigate technical accessibility, content clarity, and third-party authority before deciding what needs to change.
3. Measure Visibility Without Overpromising Attribution
AI mentions and citations are useful signals, but they don’t automatically translate into qualified traffic or conversions.
We’ll discuss what you can realistically measure, how to establish a baseline without expensive tools, and how to interpret the results when attribution is incomplete.
4. Build a Strategy Your Team Can Actually Execute
Once you’ve identified your visibility gaps, what comes next?
We’ll cover how to prioritize improvements, where automation can help, and how to develop a repeatable approach without overwhelming your team.
Plus, live Q&A: Bring your questions about applying AI search strategy to your business.
Who This Training Is For
This session is designed for marketers, founders, and business leaders who want to understand how AI search fits into their broader marketing strategy.
Whether you’re just getting started with GEO or already experimenting with AI visibility tools, you’ll learn how to move beyond isolated tactics and make more informed decisions about where to invest your time and resources.
You don’t need to be an AI expert to participate.
Meet Your Instructor
Cassie Clark
AI Search Visibility Consultant | Marketing Strategist | Host of Found in AI
I’m an AI search visibility consultant, marketing strategist, and original researcher helping companies understand how AI systems discover, interpret, and recommend brands.
My work combines hands-on AI search experimentation, original research, and strategic marketing experience to help organizations understand what’s shaping their visibility and what they can do about it.
I’m also the host of Found in AI, a podcast exploring AI search visibility, GEO, and the changing relationship between brands and AI-powered discovery.
This training brings that work together into a practical approach you can apply to your own business.