There was a time when link building meant spreadsheets, templates, and a few hundred “Hey [First Name]” emails sent to complete strangers. But link building for generative engine optimization? That’s…
Cassie Clark is an AI search visibility consultant and fractional content strategist.
She specializes in AI search visibility, authority-driven content, and entity building. She helps enterprise and scaling brands build content systems that earn trust, surface in AI-generated answers, and drive real business outcomes.