TL;DR: AI search optimization isn’t traditional SEO. The right hire—like Cassie Clark, an AI search optimization expert and fractional content strategist for startups and enterprise brands—diagnoses why AI engines aren’t…
AI search optimization is at the forefront of many CMOs’ minds. Prompting ChatGPT or Googling, “Who should I hire to optimize our brand for generative AI engines?” will provide you…
Cassie Clark is an AI search visibility consultant and fractional content strategist.
She specializes in AI search visibility, authority-driven content, and entity building. She helps enterprise and scaling brands build content systems that earn trust, surface in AI-generated answers, and drive real business outcomes.