TL;DR: A GEO (Generative Engine Optimization) strategy is how you get your brand cited in AI-generated answers from ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. The FSA Framework—Freshness, Structure, and…
TL/DR: By analyzing query data in Google Search Console, marketers can identify the exact questions buyers are asking and use those insights to create answer-first content that supports AI search…
If you’ve been keeping an ear close to GEO strategy conversations, you’ve probably heard the term “FAQ schema markup.” Surprisingly, this simple addition to a blog post is a quick…
Cassie Clark is an AI search visibility consultant and fractional content strategist.
She specializes in AI search visibility, authority-driven content, and entity building. She helps enterprise and scaling brands build content systems that earn trust, surface in AI-generated answers, and drive real business outcomes.