TL;DR: Domain authority doesn’t guarantee AI search visibility. The FSA Framework — Freshness, Structure, Authority — is a practical system for generative engine optimization (GEO) that explains why AI engines…
TL;DR: Structured data is how you translate your content into a language AI engines actually understand—making it easier to parse, trust, and cite. Structured data is critical for AI search. …
AI search optimization is at the forefront of many CMOs’ minds. Prompting ChatGPT or Googling, “Who should I hire to optimize our brand for generative AI engines?” will provide you…
As more users turn to AI-generated answers instead of traditional search, brands are starting to pay attention to a new metric: AI Share of Voice. But here’s where things get…
How Digital PR Builds Authority in the Age of AI Search Digital PR is having a moment, as it’s one of the best ways brands can earn AI citations. Many…
Book an AI Visibility Audit How AI Search Actually Works — and How to Show Up in It TL;DR: What GEO Is (and Why Everyone Is Confused) What is GEO?…
Cassie Clark is an AI search visibility consultant and fractional content strategist.
She specializes in AI search visibility, authority-driven content, and entity building. She helps enterprise and scaling brands build content systems that earn trust, surface in AI-generated answers, and drive real business outcomes.