Backlinks—let’s talk about them. As GEO (generative engine optimization) becomes a talking point for marketers, the question popping up is, “Do brand mentions or backlinks matter more?” To answer that,…
Cassie Clark is an AI search visibility consultant and fractional content strategist.
She specializes in AI search visibility, authority-driven content, and entity building. She helps enterprise and scaling brands build content systems that earn trust, surface in AI-generated answers, and drive real business outcomes.