TL;DR: GEO (Generative Engine Optimization) in digital marketing means structuring your content so AI engines like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews can cite your brand inside their answers….
TL;DR: Citation Presence, Reuse Rate, AI Share of Voice, and Recommendation Rate are the four AI search visibility KPIs that tell you whether your brand is included, understood, and selected…
TL;DR: In this episode of Found in AI, Cassie Clark documents a real-time experiment using a press release to test whether syndicated distribution can accelerate AI search visibility. The results:…
TL;DR: A strategically written press release, distributed through a wire service, resulted in 700+ syndication pickups and appearances in Google AI Overviews, Google AI Mode, ChatGPT, and Gemini—all within two…
TL;DR: A GEO (Generative Engine Optimization) strategy is how you get your brand cited in AI-generated answers from ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. The FSA Framework—Freshness, Structure, and…
TL;DR: AI engines don’t reward brands that try to be everything to everyone. The ones that get cited are the ones with a specific, consistent point of view. Specificity is…
Cassie Clark is an AI search visibility consultant, marketing strategist, original researcher, and host of the Found in AI podcast.
She helps startups, scaling companies, and enterprise brands understand how AI systems discover and represent their businesses, identify what’s affecting their visibility, and develop strategies their teams can put into practice.