In this episode of Found in AI, Cassie breaks down three major AI search stories from the week—including a Google patent that has the SEO community rattled, Perplexity’s most ambitious…
TL;DR: AI search is powered by brand mentions—not just backlinks. If your brand appears in ChatGPT, Perplexity, or Gemini answers, users remember the name even without a link. Backlinks still…
In this episode of Found in AI, Cassie is joined by Kristina Frunze, founder of WebviewSEO, an SEO and AI search optimization agency for B2B SaaS. Together, they unpack what AI…
Do AI search rankings actually matter? In this episode of Found in AI, Cassie breaks down new research from Rand Fishkin and SparkToro that challenges one of the biggest assumptions marketers…
In today’s episode of Found in AI, I sit down with Pat Reinhart of Conductor to unpack why AI search isn’t just changing SEO — it’s revealing which strategies were never…
As more users ask large language models (LLMs) for immediate answers, search behavior is shifting. With AI search changing fast, now is the right time to learn how to run…
Cassie Clark is an AI search visibility consultant, marketing strategist, original researcher, and host of the Found in AI podcast.
She helps startups, scaling companies, and enterprise brands understand how AI systems discover and represent their businesses, identify what’s affecting their visibility, and develop strategies their teams can put into practice.