AI Search Is Zero-Sum: Why Brand Visibility in AI Search Is a Winner-Take-Most Game (2026)
Brand visibility in AI search is zero-sum. Here’s how a small brand displaced a legacy publisher in under 96 hours — and how to win the citation.
GEO Metrics in 2026: The 5-Layer Measurement Framework (Including the One Nobody’s Tracking Yet)
TL;DR: GEO metrics have outgrown the “how many times were we cited?” era. Measuring generative engine optimization in 2026 means tracking five layers: Presence, Positioning, Performance, Pipeline, and Action. The…
Found in AI Ep. 52: A Third AEO, Google’s AI Contribution Pilot, and the NYT Accuracy Study
TL/DR: Four major AI search stories landed between April 13 and April 15, 2026: Google Cloud’s Addy Osmani introduced a new framework called Agentic Engine Optimization (AEO), Google is piloting…
GEO in Digital Marketing: What the Heck Is It? (2026 Guide)
TL;DR: GEO (Generative Engine Optimization) in digital marketing means structuring your content so AI engines like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews can cite your brand inside their answers….
I’m a Fractional Search Optimization Specialist. Here’s Why Brands Hire Me.
TL;DR: A fractional search optimization specialist (like me, Cassie Clark) helps startups and enterprise brands appear and stay visible in AI-generated answers from ChatGPT, Perplexity, and Gemini. The role combines…
The AI Search Visibility KPIs To Track in 2026
TL;DR: Citation Presence, Reuse Rate, AI Share of Voice, and Recommendation Rate are the four AI search visibility KPIs that tell you whether your brand is included, understood, and selected…
