TL;DR: To improve AI search visibility, brands need to look beyond rankings and understand how they’re discovered, understood, and selected across different AI engines. Strong SEO provides the foundation, but…
TL;DR: Reddit’s ChatGPT citation share collapsed from roughly 3.8% to 0.5% in four days this August — an 86% relative drop, according to Promptwatch. Nobody, including the firm that reported…
TL;DR: AI search visibility measures how often your brand appears inside AI-generated answers on platforms like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. It’s not the same as traditional SEO…
TL;DR: Google just made AI Mode significantly more personal by connecting it to your Calendar — and the content strategy implications go deeper than most people realize. This week also…
TL;DR: As of July 2026, enterprise brands are losing AI citation share not because their content is weak — but because third-party publishers are answering the questions that matter most….
Brand visibility in AI search is zero-sum. Here’s how a small brand displaced a legacy publisher in under 96 hours — and how to win the citation.
Cassie Clark is an AI search visibility consultant and fractional content strategist.
She specializes in AI search visibility, authority-driven content, and entity building. She helps enterprise and scaling brands build content systems that earn trust, surface in AI-generated answers, and drive real business outcomes.