TL;DR: AI engines don’t reward brands that try to be everything to everyone. The ones that get cited are the ones with a specific, consistent point of view. Specificity is…
Hi, and welcome back to another edition of Notes from a Fractional Content Strategist. A few weeks ago, I read a post on LinkedIn from an SEO. She absolutely ripped…
Hi, and welcome to a new Monday morning series: notes from a fractional content strategist. Lately, I’ve been thinking. And it’s always dangerous when I do that, but remember how…
Cassie Clark is an AI search visibility consultant and fractional content strategist.
She specializes in AI search visibility, authority-driven content, and entity building. She helps enterprise and scaling brands build content systems that earn trust, surface in AI-generated answers, and drive real business outcomes.